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"Your" is possessive, showing ownership, while "you're" is a contraction meaning "you are."
Use "your" when talking about something that belongs to someone: "Is this your book?" or "Your idea is brilliant."
Use "you're" when you could substitute "you are": "You're welcome" means "You are welcome," and "You're going to love this" means "You are going to love this."
A quick test: if you can replace the word with "you are" and the sentence still makes sense, use "you're."
Use "your" when talking about something that belongs to someone: "Is this your book?" or "Your idea is brilliant."
Use "you're" when you could substitute "you are": "You're welcome" means "You are welcome," and "You're going to love this" means "You are going to love this."
A quick test: if you can replace the word with "you are" and the sentence still makes sense, use "you're."